Building Branding Resources for this episode Start with Why - Simon SinekClick to purchase on Amazon George was Villainous, Gutsy and Gorgeous – articleThe Incomparable Gorgeous George – video of George entering the ring Icons of Wrestling – Gorgeous George documentaryWrestling match between Gorgeous George and Hans Schnabel – 11/3/1950How Muhammad Ali’s Fascination with Pro-Wrestling Fueled His Career, Inspired MMA For more episodes of Individuate